// currently · yap on camera · first edition openget in →
// about · the whole story

HI, I'M jessi.

creator, coach, yapper. food freedom obsessive. forbes ×2. mom of a dog. host of a podcast i didn't know i'd be brave enough to start.

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01// chapter one · the rock bottom

i was the woman in the program before i ever ran one.

i spent most of my early twenties oscillating between emotional eating one day, skipping meals the next, and binging the moment i was finally alone. i was trying to navigate the ups and downs of food and exercise and body image while pretending, to everyone including myself, that i had it handled.

i didn't. i had to build the thing i needed and couldn't find. that became the food freedom online program.

02// chapter two · the camera

and then i started yapping into my phone.

in 5 months i went from 0 to 400K+ followers. one $37 ebook made $24K. one brand deal paid $20K. forbes covered me twice. i didn't have a content strategy. i had something to actually say.

yap on camera is the system i built so other women can do the same without spending two years figuring it out.

03// chapter three · the work now

i'm not your content guru. i'm the woman in the trenches with you.

my work lives at the intersection of healing, communication, and visibility. food freedom and yap on camera are the same project from two different angles: stop performing, start saying the real thing, and let your life look the way it actually feels.

i still post most days. i still cry sometimes before i hit record. that's the whole job.

// what i actually believe

“attention is currency. whether we like it or not. i'm going to teach you how to capture it, and how to become disgustingly well-spoken.”